MONAD

A local florist that is aiming to be different. Even though we are aware that everyone is aiming to be different and that’s something overused nowadays. We saw the potential of the brand to integrate the cultural aspects to its creative direction.

The brand design direction is to create an identity that is low key yet present to the eye. Embracing the perfectionism from nature, we created a symmetrical, connected, continuous line to illustrate the shape of a flower.

Once we created a brand identity that enables freedom of expression, we moved to the creative direction of photography. We dismissed the idea of products and embraced the symbolism of flowers and its effects on the culture. We emphasized on the idea that flowers are good for every space and time, with a hint of cultural imagery.